-Develop a marketing and communications plan to promote such USPs and key message to raise profile in Zhejiang and broader China through online and offline channels
-Deliver effective internal communications from Sussex to students at the Institute to promote engagement and loyalty
-Create, manage and monitor digital content for webpages and social media platforms through the Institute, to raise Sussex profile and enhance Sussex reputation
-Organise and attend events, where appropriate, to showcase Sussex’s programmes and research
-Use statistical analyses to produce reports and develop a system to capture evidence/data of tracking Sussex’s influence in the region
Project management and development -Ensure smooth running of existing programmes at the Institute
-Work with Sussex colleagues to support Sussex’s internationalisation objectives in China
-Develop sustainable, high quality partnership projects/ models within ZJSU and other key partners in China, such as CPD, research cooperation, knowledge transfer, student and staff mobility etc.
-Act as a point of contact for prospective / existing partners/ projects, where appropriate, in order to assess the business case for new partnership /project prospects, negotiate agreements and financial arrangements and provide advice on internal procedures
-Keep abreast of regional opportunities in Zhejiang and broader China, mapping against Sussex strengths and strategic priorities
-Seek out collaborative opportunities with appropriate local institutions or organisations, and share with internal networks
-Accompany colleagues from Sussex to explore mentioned opportunities
-Collate intelligence, feedback and insight to shape and inform the project outcomes
Relationship management and Network development -Take responsibility for regular and effective communication between ZJSU and Sussex
-Develop networks with students, alumni, academics, as well as local institutions and organisations
-Work closely with colleagues at the Institute to ensure students at the Institute have good experience, and create a Sussex community at ZJSU
-Nurturing existing links with key stakeholders at ZJSU and broader China, looking for ways these can be further enhanced
-Establish networks within the sector of individuals and teams working on similar projects, in order to share good practice and keep abreast of competitive developments.
-Maintain contacts with institutions and key individuals in China and in the UK (e.g. British Council, funding bodies, agents), with a view to strengthening Sussex’s general profile and identifying opportunities for student recruitment, exchanges and research collaboration through partnerships/ projects
-Contribute to the development of a positive team-working environment at both ZJSU and Sussex, seeking opportunities to co-ordinate activities.