2011年考研英语(一)真题及答案 - 考研英语真题

ceived acclaim.

[D]aroused curiosity.

22. Tommasini regards Gilbert as an artist who is

[A]influential.

[B]modest.

[C]respectable.

[D]talented.

23. The author believes that the devoted concertgoers

[A]ignore the expenses of live performances.

[B]reject most kinds of recorded performances.

[C]exaggerate the variety of live performances.

[D]overestimate the value of live performances.

24. According to the text, which of the following is true of recordings?

[A]They are often inferior to live concerts in quality.

[B]They are easily accessible to the general public.

[C]They help improve the quality of music.

[D]They have only covered masterpieces.

25. Regarding Gilbert’s role in revitalizing the Philharmonic, the author feels

[A]doubtful.

[B]enthusiastic.

[C]confident.

[D]puzzled.

Text 2

When Liam McGee departed as president of Bank of America in August, his explanation was surprisingly straight up. Rather than cloaking his exit in the usual vague excuses, he came right out and said he was leaving “to pursue my goal of running a company.” Broadcasting his ambition was “very much my decision,” McGee says. Within two weeks, he was talking for the first time with the board of Hartford Financial Services Group, which named him CEO and chairman on September 29.

McGee says leaving without a position lined up gave him time to reflect on what kind of company he wanted to run. It also sent a clear message to the outside world about his aspirations. And McGee isn’t alone. In recent weeks the No.2 executives at Avon and American Express quit with the explanation that they were looking for a CEO post. As boards scrutinize succession plans in response to shareholder pressure, executives who don’t get the nod also may wish to move on. A turbulent business environment also has senior managers cautious of letting vague pronouncements cloud their reputations.

As the first signs of recovery begin to take hold, deputy chiefs may be more willing to make the jump without a net. In the third quarter, CEO turnover was down 23% from a year ago as nervous boards stuck with the leaders they had, according to Liberum Research. As the economy picks up, opportunities will abound for aspiring leaders.

The decision to quit a senior position to look for a better one is unconventional. For years executives and headhunters have adhered to the rule that the most attractive CEO candidates are the ones who must be poached. Says Korn/Ferry senior partner Dennis Carey:”I can’t think of a single search I’ve done where a board has not instructed me to look at sitting CEOs first.”

Those who jumped without a job haven’t always landed in top positions quickly. Ellen Marram quit as chief of Tropicana a decade age, saying she wanted to be a CEO. It was a year before she became head of a tiny Internet-based commodities exchange. Robert Willumstad left Citigroup in 2005 with ambitions to be a CEO. He finally took that post at a major financial institution three years later.

Many recruiters say the old disgrace is fading for top performers. The financial crisis has made it more acceptable to be between jobs or to leave a bad one. “The traditional rule was it’s safer to stay where you are, but that’s been fundamentally inverted,” says one headhunter. “The people who’ve been hurt the worst are those who’ve stayed too long.”

26. When McGee announced his departure, his manner can best be described as being

[A]arrogant.

[B]frank.

[C]self-centered.

[D]impulsive.

27. According to Paragraph 2, senior executives’ quitting may be spurred by

[A]their expectation of better financial status.

[B]their need to reflect on their private life.

[C]their strained relations with the boards.

[D]their pursuit of new career goals.

28. The word “poached” (Line 3, Paragraph 4) most probably means

[A]approved of.

[B]attended to.

[C]hunted for.

[D]guarded against.

29. It can be inferred from the last paragraph that

[A]top performers used to cling to their posts.

[B]loyalty of top performers is getting out-dated.

[C]top performers care more about reputations.

[D]it’s safer to stick to the traditional rules.

30. Which of the following is the best title for the text?

[A]CEOs: Where to Go?

[B]CEOs: All the Way Up?

[C]Top Managers Jump without a Net

[D]The Only Way Out for Top Performers

Text 3

The rough guide to marketing success used to be that you got what you paid for. No longer. While traditional “paid” media – such as television commercials and print advertisements – still play a major role, companies today can exploit many alternative forms of media. Consumers passionate about a product may create “owned” media by sending e-mail alerts about products and sales to customers registered with its Web site. The way consumers now approach the broad range of factors beyond conventional paid media.

Paid and owned media are controlled by marketers promoting their own products. For earned media , such marketers act as the initiator for users’ responses. But in some cases, one marketer’s owned media become another marketer’s paid media – for instance, when an e-commerce retailer sells ad space on its Web site. We define such sold media as owned media whose traffic is so strong that other organizations place their content or e-commerce engines within that environment. This trend ,which we believe is still in its infancy, effectively began with retailers and travel providers such as airlines and hotels and will no doubt go further. Johnson & Johnson, for example, has created BabyCenter, a stand-alone media property that promotes complementary and even competitive products. Besides generating income, the presence of other marketers makes the site seem objective, gives companies opportunities to learn valuable information about the appeal of other companies’ marketing, and may help expand user traffic for all companies concerned.

The same dramatic technological changes that have provided marketers with more (and more diverse) comm

2011年考研英语(一)真题及答案(二)